Combating Counterfit Licensing Media April 1st 2003 saw a new look to licensing media
to ensure that it is quick and easy for all resellers to identify if the
product they are receiving is genuine. The new Anti-Piracy features have
been incorporated into specific Volume Licensing software media.
What is the Change?
Certain software media now has a copper coloured background hologram along
with the previously applied artwork on the print-side of the media. The
data-side of the media now includes an Inner Mirror Band Hologram found
towards the centre of the disc. The media will have incremental anti-piracy
features added from time-to-time as deemed necessary.
What software programs have been incorporated
in this change? Microsoft® Access, Microsoft® Data Analyzer,
Microsoft® Excel, Microsoft® FrontPage®, Microsoft® MapPoint®,
Microsoft® Office Developer, Microsoft® Office, Microsoft®
Outlook, Microsoft® PowerPoint®, Microsoft® Project,
Microsoft® Project Professional, Microsoft® Publisher, Microsoft®
Visio® 2002 Professional, Microsoft® Visio® 2002 Standard,
Microsoft® Windows®, Microsoft® Word
When did this change become effective? Shipments began April 2003
What hasn't changed with this anti-piracy feature? Price, User Functionality, Warranty or any other
end user feature.
Overview of other Anti-Piracy features
New Hologran CD-ROM The CD-ROM has a Hologram etched into its surface
with silkscreen artwork overlaid. When tilted in the light, the Hologram
displays the words "Licensing", "Not for OEM or Retail
Distribution" and "Not for Resale" in a circular pattern.
The face of the Hologram is copper, rather than the aluminum of the previous
Edge to Edge CD-ROM (E2E), and there is a "feathered" or soft
transition from the copper to aluminum outer band around the edge of the
CD-ROM.
Inner Mirror band hologram The Inner Mirror Band Hologram is located on the
side of the CD-ROM that has no artwork (data side) and is an integral
part of the mastering process for this media. It is an optical band that
wraps 180 degrees around the inner portion of the disc on the data side.
When tilted in the light, there is text within the Hologram that switches
from "Microsoft" to "Genuine"; additional text may
be present.
Blue Solutions the UK's leading trade software distributor offering OEM Software, retail boxed, charity, corporate and educational software licensing from leading manufacturers for PC and Mac.W3C
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